New research suggests that up to 70% of mobile users are either blocking ads or interested in downloading an app that would eliminate them on their phone. What is behind the ad-blocking spike and how will it impact your mobile marketing campaigns? In this report, you’ll learn:
How ad blocking works and how it compares to limit ad tracking
Which smartphone users are installing ad blockers and why
What mobile platforms such as Google, Apple and Facebook are doing
How marketers should respond
Download Mobile Ad Blocking 2016 to find out.