Navigating the mobile analytics vendor space is challenging for buyers. The vendor landscape is fragmented and diverse, leaving marketers, business intelligence and customer insights professionals confused about their options. Forrester Research Inc. has published a report to help professionals better navigate this industry.
Download this complimentary August 2016 report. We believe you'll discover:
- Why analytics are essential for keeping up with mobile moments
- The three core layers that complete the mobile analytics stack
- 12 commonly used technology categories, and example vendors for each